Friday, September 17, 2010


Ovaltine was developed in Berne, Switzerland, where it is known by its original name, Ovomaltine (from ovum, Latin for "egg", and malt, originally its main ingredients). Soon after invention the factory moved out to the village of Neuenegg a few kilometres west of Berne, where it is still produced
Ovomaltine was exported to England in 1909; it was a misspelling in the trademark registration that led to the name being truncated to Ovaltine in English-speaking markets. A factory was built in England which exported to the United States as well. By 1915 Ovaltine was being manufactured in Villa Park, Illinois, for the American market. Originally advertised as consisting solely of "malt, milk, eggs, flavored with cocoa," the formulation has changed over the decades, and today several formulations are sold in different parts of the world.
The popular chocolate malt version is a powder which is mixed with hot or cold milk as a beverage. Malt Ovaltine (a version without cocoa), and Rich Chocolate Ovaltine (a version without malt) are also available in some markets. Ovaltine has also been available in the form of chocolate bars, chocolate Easter eggs, parfait, cookies and breakfast cereals. In the last case it is only the brand name that connects the cereals with the chocolate drink